The car will be available in both diesel and petrol options at a price range of Rs 8.31 lakh to Rs 10.51 lakh (ex -showroom Mumbai).
The car will be produced at the Chennai facility of the company's Indian arm thus making it the sixth location globally to produce the sedan.
"Ford is not backing away from its commitment to the Indian market. We are here for the long haul and launch this vehicle and reiterate our 'One Ford' vision by bringing the first of the eight new global vehicles to be launched here by 2015," Ford India President and MD Michael Boneham said.
Boneham said the company is upbeat about good sales prospects following the success of the hatchback Figo, which has received good response from the market.
"This month we will be assessing the response. I think the way we have priced the Fiesta, it will be very attractive to our customers," he said when asked about sales target. "Given the global response to the car, we will be capacity constrained," he added.
While the priority would be the Indian market, the new Fiesta would also be exported to other similar markets as is done with the Figo, he added.
The sedan is already glowing red hot with action presently and the new Fiesta is set to make things even more interesting. Check out what arsenal the Fiesta packs to wage war against the likes of Vento, new Verna, SX4 and Honda City.
The sedan is essentially the stylish little Fiesta hatch with a boot. While the front of the car looks absolutely stunning the rear might not find favour with all eyes as it feels more like an add-on. The flared wheel arches and inclined body line lend a muscular feel to the overall stance.
Ford India will offer a TiVCT petrol as well as the much popular and needed TDCI diesel powerplant for the new Fiesta. The petrol mill is good for a decent 109 bhp and 140 Nm of torque while the diesel mill generates an acceptable 90 bhp and an impressive 204 Nm of torque.
Fuel efficiency for the petrol and diesel mills is rated at 17 and xx 23.5 kmpl respectively.
Step inside and the first thing to grab one's attention is the center console resembling a mobile phone's keypad. The dials along with the center console lend a funky and smart look to the cockpit, something which will be loved by youngsters and also be accepted by their parents.
The controls are laid out nicely and the front seats offer good support. The rear legroom is not class-leading but will prove to be just adequate for the average Indian height.
The new Fiesta hosts quite a few segment first features along with the conventional ones. A notable one amongst all is the voice activated controls, which for example allows one to use the AC using voice commands.
Ford has taken a more aggressive approach to the new age of motorsports with their Ford Fiesta and Focus models being featured in the various Rally events with drivers Ken Block and Tanner Foust, the 2011 Ford Mustang being one of the top cars in the
Two of Ford Motor Company's best selling cars are the 2011 Ford Fiesta Hatchback and the new 2012 Ford Focus Hatchback. About 50% of Ford Fiestas being sold are hatchback models and after being on the market just a few months, 41% of the new Focus
American Car giant Ford is having good share in the auto market all over the world. Ford is now ready to hit the Indian auto market with new model New Ford Fiesta on both petrol
Two of Ford Motor Company’s best selling cars are the 2011 Ford Fiesta Hatchback and the new 2012 Ford Focus Hatchback. About 50% of Ford Fiestas being sold are hatchback models and after being on the market just a few months, 41% of the new Focus sales are the hatchback model. Ford expects these numbers to continue to rise and believes the hatchbacks rise in popularity in the U.S. could be a signal of lasting market acceptance.
As consumers look for more versatile vehicles with more fuel economy, they are finding that the five-door hatchback fits their needs. The Fiesta and the Focus have more cargo space and both offer up to 40 mpg. Ford is the only full-line vehicle manufacturer offering both sedan and hatchback versions of its small B-and C-car selection in the U.S. and according to Ward’s Auto World data the total number of hatchbacks available in the U.S. market between the 2006 and 2010 model years has increased by 63%.
“American car buyers have become appreciative of the convenience and flexibility that hatchback body styles offer after years of owning SUVs and crossovers,” said George Pipas, Ford sales analyst. “Combined with the generation of younger drivers who have been exposed to popular high-performance hatchback offerings in Europe and Asia, we may be seeing the beginning of a shift in buyer acceptance of hatchbacks.
With extraordinary fuel economy, distinct design and great dynamics, the all-new 2012 Ford Focus is redefining the category of small cars. The Focus has technology exclusive to its class and features that it brings to the market first including hands-free SYNC, MyFord Touch driver connect technology, six-speed PowerShift automatic transmission, active park assist and push-button start. Focus sales were up 41% from last June, making it Fords best-selling car of the month.
The 2011 Fiesta has a global track record defining the expectations of small cars for consumers. It is vibrant, expressive and offers 15 class-exclusive technologies and features. Combined sales for the Fiesta and Focus in June were 26,920, up 66 percent from June 2010.
